- Sign NDA with client
- Understand concept, technology and/or product details
- Understand client’s target markets by application and territory
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- Identify key potential customers/partners
- Learn the needs of potential customers/partners
- Narrow target markets and potential products/technologies
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- Develop partner/selection criteria together with client
- Narrow down list based on client expectation and product attributes, and customer/partner needs
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- Facilitate business conversations with potential customer/partner under NDA
- Guide discussions towards exchange of samples
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- Select best partners/customers based on strategic alignment and potential for commercial growth
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