- Sign NDA with client
- Work closely with client to draw up a detailed profile of their relevant core competence areas, both technological and commercial
- Understand concept, technology and/or product details if already developed
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- Identify all potential target markets
- Identify all core commercial and technological competences required for entering the target markets
- Match market-required competences with client’s existing or potential capabilities, or product’s likely attributes
- Narrow target markets and potential products/technologies
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- Identify key market drivers and trends
- List and assess rival solutions
- List, interview and profile key competitors
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- Identify key end users groups
- Interview end users to assess market pull
- Provide detailed market forecasts for each sector, broken down by value, weight/area and technology/player market share
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- Identify best target markets matching client’s competence areas and having the highest growth potential
- Appraise commercialization strategy, timeline and M&A opportunities
- Deliver findings to client in an interactive session
- Provide introductions to potential customers, suppliers or other partners
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